专注企业战略咨询
当前位置：
首页 >> 公司新闻 >> Notice of Online Training: "Win in the East · Access China"
Notice of Online Training: "Win in the East · Access China"
来源: | 作者:拿欧 | 发布时间: 2025-10-19 | 62 次浏览 | 🔊 点击朗读正文 ❚❚ ▶ | 分享到:

Notice of Online Training: "Win in the East · Access China" – A Practical Guide for European Food Enterprises to Tap into the Chinese Market

To all European food production enterprises and European food trade-related enterprises:

China's imported food market continues to expand, with consumers' demand for high-quality and diversified food growing steadily. European food has gained great popularity among Chinese consumers thanks to its profound quality heritage. To help European food enterprises accurately seize opportunities in the Chinese market and resolve core challenges in market access, compliance and operation, the online training entitled "Win in the East · Access China" – A Practical Guide for European Food Enterprises to Tap into the Chinese Market is hereby launched. The training is supported by the Foreign Investment and Foreign Trade Working Committee of China-Europe Association for Economic and Technical Cooperation, hosted by Nao Technology Co., Ltd., and organized by China-Europe International Trade Center. Details are as follows:

1. Organizational Structure

- Supporting Unit: Foreign Investment and Foreign Trade Working Committee of China-Europe Association for Economic and Technical Cooperation
- Host Unit: Nao Technology Co., Ltd.
- Organizing Unit: China-Europe International Trade Center

2. Core Training Information

1. Training Theme: "Win in the East · Access China" – A Practical Guide for European Food Enterprises to Tap into the Chinese Market
2. Training Time: 14:00-18:00 (Beijing Time), November 18, 2025
3. Training Platform: Zoom (A platform link and participation guidelines will be sent via email upon successful registration)
4. Target Participants: European food production enterprises and European food trade enterprises only
5. Participant Quota: 1-2 participants per enterprise
6. Training Fee: €1,000 per enterprise (including training materials, case studies and post-training consultation services)

3. Core Training Content

(1) Decoding China's Market Landscape: Identifying Demand Trends and Access Advantages

- Analysis of the scale and growth potential of China's imported food market, focusing on consumption data of European competitive categories such as snacks, dairy products and baked goods.
- Portrait of Chinese consumers' core demands: Interpretation of trends including health orientation (low sugar, low fat, organic), quality pursuit and cultural experience.
- Building core advantages for European food to enter China:
- Quality advantage: Sense of safety and trust brought by clean ingredient lists and strict production standards;
- Origin advantage: Differentiated competitiveness supported by characteristic producing areas (e.g., French wine, Italian olive oil);
- Brand advantage: High-end brand perception shaped by historical heritage and cultural connotations.

(2) Practical Compliance and Access: Policy Requirements and Registration Procedures

- Interpretation of China's core policies on imported food: Focus on the latest requirements of the "Administrative Provisions on the Registration of Overseas Production Enterprises of Imported Food" (GACC Decree No. 280).
- Comprehensive guidelines for enterprise registration: Registration requirements, application materials (preparation requirements in Chinese/English), review procedures and explanations on special policies for list registration.
- Avoidance of compliance risks: Key points including label and marking standards, registration information change procedures and validity extension.
- Compliance cases of European enterprises: Analysis of successful registration experiences and common problems of enterprises in different categories.

(3) Channel Layout and Operation: Implementation Paths from Online to Offline

- Interpretation of major channels for imported food in China: Cross-border e-commerce platforms (traffic logic and entry requirements), offline high-end supermarkets and resource connection with professional imported food distributors.
- Practical online operation: Social media marketing (content creation and user interaction) and live streaming sales, which are suitable promotion models for European food.
- Omni-channel integration strategy: How to enhance brand awareness through offline experiences and link online channels to achieve sales conversion.
- Matching advantageous products with channels: Targeted channel selection plans based on origin and category characteristics.

(4) Risk Prevention and Brand Growth: Long-term Operation Support System

- Identification of full-chain risks: Key links including food fraud prevention, supply chain quality control and response to policy changes.
- Building consumer communication and trust: Strengthening user connection through brand history stories and origin traceability information.
- After-sales service and customer relationship management: Service standards and complaint handling mechanisms adapted to the Chinese market.
- Q&A Session: Providing policy interpretation and practical suggestions for enterprises' specific questions.

4. Registration Methods and Notes

1. Registration Deadline: 18:00 (Beijing Time), November 10, 2025
2. Registration Process: Please send the enterprise name, participant's name, position and contact information to the registration email. The email subject should be marked as "European Food Entry into China Training + Enterprise Name".
3.RegistrationEmail: naointernational@yeah.net  4. Follow-up Arrangements: The host will send a registration confirmation email within 3 working days, including the payment method, link to obtain training materials and Zoom QR code for participation.

5. Contact Information

For registration inquiries, please contact us via:
-Email:naointernational@yeah.net
- Consultation Time: 9:00-18:00 (Beijing Time), working days

Foreign Investment and Foreign Trade Working Committee of Nao Technology Co., Ltd.
China-Europe International Trade Center